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What is CRM?

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics

MindQuad Solutions has vast experience in implementation, development and customizations in Microsoft Dynamics CRM.


Benifits of CRM

Superior customer service can mean the difference between surviving and thriving. Retaining satisfied customers effectively and profitably has never been more important. Customer relationship management (CRM) tools, with strong links to financial management or enterprise resource planning (ERP) systems can deliver the customer satisfaction that builds businesses.


CRM, or customer relationship management (CRM) solution can accomplish following critical objectives.

  • Tracking customer activity with all company touch points, sales, delivery, and service.
  • Tracking sales and marketing activities for better results and lower costs.
  • Providing cross-sell and up-sell opportunities to sales and service people in real time.
  • Delivering access to customer ordering and payment information.
  • Analyzing customer relationships and identifying highest-value customers.
  • Effectively targeting customers with offers that match their history and purchasing potential.
  • Monitoring sales activities to measure and improve sales effectiveness.
  • Giving service and contact center teams the ability to provide superior customer service.
  • Address customers’ needs when using online or Web based applications.
  • Help organization manage customer performance and take steps to improve performance.
  • Allow managers to collect and organize customer information and disburse to appropriate departments like marketing or sales.